Learn to Test A Pay Per Click Campaign At Low Risk For $1 A Day
Thursday, October 15th, 2009
The Strategy
What if you could test a Pay Per Click campaign for just $1 a day? Does that sound reasonable to you? Does it sound like it is even possible?
Well, there is a PPC management marketing strategy that does just that and it is there for you to consider. After all what do you have to risk, $1 a day?
For anyone who has tested a pay per click campaign as part of an internet marketing strategy for their client or for their own account, you know it takes time before you get the data that tells you what is working and what is not.
Most pay per click management strategies will call for a minimum daily spend of $10-$50 as part of their testing plan. That means between $300 and $1500 dollars to test over a 30day cycle. Even if you choose to go with $5 a day, it still means at least $150 a month out of pocket just to find out if a campaign works or not.
What if the buy cycle of a product or service stretches out over two, three or even several months? Some products have their own buy cycles that take time to discover. You might make money in one month, lose money the next month and make up for that loss the following month. The point is you need time to see what is profitable and what is not.
The $1 a day strategy allows people with limited budgets to develop their PPC advertising business while limiting their exposure to financial loss. It allows you to test more campaigns over time and increase your chance of success. All in all it is a common sense approach for the practical business owner who wants to make every dollar count in PPC advertising.
The Process
The strategy breaks down the process into clear steps.
Keyword strategy is one essential step and vital to success. Researching and selecting high capacity keywords or low capacity keywords; organizing them in a targeted path to the sale is part one. Keywords are your traffic generators, they send traffic to your ad.
Ad copy is another vital step in the process. It is what connects the keyword to the product or service. The way your keyword relates to the ad copy and the ad copy to the landing page for the product or service determines your sales success. Learning to write effective and relevant ad copy is crucial in this stage of your PPC campaign.
Managing your budget determines how long you test and acquire data. How much you spend is not the most important factor. It is the duration of your testing that counts. The longer you test and collect data, the better. Why spend $100 over 30 days to get your data when you can get it for $30?
These are some of the steps you must learn in order to succeed with pay per click advertising or any online marketing strategy. The $1 A Day strategy can do that for you.
Conclusion
If you are going to market online, pay per click advertising will be one of the Internet marketing strategies you will need to master your business. A marketing strategy that limits your risk and lets you test over time should be part of your overall business and online marketing plan.
Why not make the $1 a day plan part of your arsenal to test and scale your pay per click campaigns? This is an original and different approach that makes sense and costs much less to implement.
It is not a get rich quick approach at all.
Any serious pay per click strategy takes time and money to learn. But this is a way to learn and execute pay per click advertising while controlling your budget and limiting your risk. So it certainly is worth investigating and seeing for yourself whether it makes sense or not.
So give it a try and make your business even more profitable.
May Your Travels Be Prosperous
