Monday, September 22nd, 2008
Archive for the ‘affiliate marketing for beginners’ Category
Affiliate Marketing for Beginners: How to Write Your Information Product
Thursday, September 18th, 2008Affiliate Marketing for Beginners: How to Write Your Information Product
Start With an Outline
Writing in any form is the process of following a path. An idea forms in your head and thoughts start rolling out; creative chaos follows with a salad of images, fragments of sentences and free flowing concepts. What do you do to make something out of all of this?
Early Brainstorming
Get a pad, notebook , your home computer, or better yet, a white board, and just start jotting down what comes to mind. Your product idea, things that might relate to your product, anything you think will add value. If you have done your market research you will have a good idea of what your potential customer is looking for. Put yourself in his/her place and think up some more ideas of what problems to solve or needs that may arise. Get it all down on paper or into your word processor. Create an Outline With your list of ideas and thoughts you are ready to move to the next step. Take what you have and you will begin to see some trends or patterns emerge. You are now ready to create your outline or script. There are some elements that are basic to all written formats. For example, you will want an introduction page; a copyright page is a must to establish your ownership of the product; a disclaimer page to protect yourself from potential liability (you are a business and businesses can get sued!). You will have the body of the product, often broken down into chapters or sections depending on the nature of the product. All this is followed by a Conclusion and Appendix or Resource list.
Sub Sections and Outline Content
With the basic layout of the product on paper, you are now ready to move to the next step; filling in outline content. You can take each chapter or section and begin filling in sub sections that follow your idea flow. For example, if your product is about weight loss, you might start with the need to lose weight, and then follow up with the barriers people face when trying to lose weight, followed by the factors that go into deciding to lose weight, the decision to lose weight, exercise, support and keeping the weight off. I think you can begin to see the process.
Writing Phase
With the sections and sub sections worked out, the writing is easy. It’s a matter of filling in the space with material you have already researched. Whether you write it yourself (the preferred option), or hire a ghost writer, by the time it reaches the writing stage, all the hard work has been done. Your internet marketing program is well on the way to full development.
Edit and Re-Edit Phase
Writing will mean multiple drafts, tweaking and changing that go with any written project, but by this stage you are well along your way to completion. Once the final draft is ready, leave it for a couple of days and then go back and take another look. Send out copies to trusted editors to take one final look. There will always be some last minute corrections before the decision is made to roll out the information product. But by this stage you are done and ready to go. How and when to roll out an information product is the subject for another article. Suffice it to say that your planning should be just as careful and prepared as the effort that went into creating your information product. Unfortunately, that is not the case for many roll outs. So take the time to learn that process as well.
Conclusion
The process of creating an information product does take time and effort, but if you follow a well thought out plan it can actually be fun and very rewarding. So give it a go and see where your creative thoughts take you. You may have the killer affiliate marketing program just waiting to be launched.
May Your Travels Be Prosperous
Blogged with the Flock Browser
Tags: informationproduct, affiliate marketing, affiliate marketing for beginners, internet affiliate program, affiliate online program
AFFILIATE MARKETING FOR BEGINNERS–Your Affiliate Starting Line
Monday, September 15th, 200830 Day Challenge Music Video
Monday, September 15th, 2008
Phill Mason’s ditty about the 30 Day Challenge with Dan Raine and Ed Dale. http://www.ThirtyDayChallenge.com/challenge/64
Duration : 0:2:23
Learn to Test A Pay Per Click Campaign At Low Risk For $1 A Day
Thursday, October 15th, 2009
The Strategy
What if you could test a Pay Per Click campaign for just $1 a day? Does that sound reasonable to you? Does it sound like it is even possible?
Well, there is a PPC management marketing strategy that does just that and it is there for you to consider. After all what do you have to risk, $1 a day?
For anyone who has tested a pay per click campaign as part of an internet marketing strategy for their client or for their own account, you know it takes time before you get the data that tells you what is working and what is not.
Most pay per click management strategies will call for a minimum daily spend of $10-$50 as part of their testing plan. That means between $300 and $1500 dollars to test over a 30day cycle. Even if you choose to go with $5 a day, it still means at least $150 a month out of pocket just to find out if a campaign works or not.
What if the buy cycle of a product or service stretches out over two, three or even several months? Some products have their own buy cycles that take time to discover. You might make money in one month, lose money the next month and make up for that loss the following month. The point is you need time to see what is profitable and what is not.
The $1 a day strategy allows people with limited budgets to develop their PPC advertising business while limiting their exposure to financial loss. It allows you to test more campaigns over time and increase your chance of success. All in all it is a common sense approach for the practical business owner who wants to make every dollar count in PPC advertising.
The Process
The strategy breaks down the process into clear steps.
Keyword strategy is one essential step and vital to success. Researching and selecting high capacity keywords or low capacity keywords; organizing them in a targeted path to the sale is part one. Keywords are your traffic generators, they send traffic to your ad.
Ad copy is another vital step in the process. It is what connects the keyword to the product or service. The way your keyword relates to the ad copy and the ad copy to the landing page for the product or service determines your sales success. Learning to write effective and relevant ad copy is crucial in this stage of your PPC campaign.
Managing your budget determines how long you test and acquire data. How much you spend is not the most important factor. It is the duration of your testing that counts. The longer you test and collect data, the better. Why spend $100 over 30 days to get your data when you can get it for $30?
These are some of the steps you must learn in order to succeed with pay per click advertising or any online marketing strategy. The $1 A Day strategy can do that for you.
Conclusion
If you are going to market online, pay per click advertising will be one of the Internet marketing strategies you will need to master your business. A marketing strategy that limits your risk and lets you test over time should be part of your overall business and online marketing plan.
Why not make the $1 a day plan part of your arsenal to test and scale your pay per click campaigns? This is an original and different approach that makes sense and costs much less to implement.
It is not a get rich quick approach at all.
Any serious pay per click strategy takes time and money to learn. But this is a way to learn and execute pay per click advertising while controlling your budget and limiting your risk. So it certainly is worth investigating and seeing for yourself whether it makes sense or not.
So give it a try and make your business even more profitable.
May Your Travels Be Prosperous
Tip of the Day
Thursday, December 11th, 2008Affiliate Marketing for Beginners -So you want a partner?
When I took a day course at the Small Business Administration on how to start a business, one of the points the instructor made was very clear. He wrote on the white board: Partnerships-They Don’t Last!
He made it very clear that if you beat the odds and got beyond the first year of business, you would not last long if a partner were in the mix.
What to do you ask, if you go in with a partner?
PLAN YOUR SEPERATION BEFORE YOU START YOUR INTERNET MARKETING BUSINESS.
That’s right. An affiliate marketing partnership is like any relationship. It is a part of the human condition. So get a good lawyer and draw up a separation agreement. You are going to have to set up the partnership legally anyway, so plan for the worst and you will avoid the potential for an ugly mess later.
That’s what I did. My partner and I had a very smart lawyer who thought it out and had us sign a separation agreement.
We are no longer partners in business. But we remain life long friends.
May your travels be prosperous.
