Affiliate Marketing for Beginners Blog

Affiliate Marketing-MMP PPC Profit Calculator    

There is a new piece of software out that lets you run numbers on a potential PPC campaign you may be planning. 

It is interesting because it makes you analyze key factors before you actually spend any money to test your offer.

It requires that you calculate your total exact match search volume to begin the exercise.  It then asks you for a percentage estimate of how many of those exact searches will turn into impressions triggered by your ads.  A typically conservative number is 10%, a more agressive number is 15%.

It then wants you to input a number for a click through rate, a cost per click, conversion rate, price of the product and your commission.

It then takes all that data and renders a profit or loss.  Along the way it will give you days to a sales, click per day and per month and other pertinent data.

It assumes a $1 a day budget to start testing.  Yes that’s right $1 a day.  There is a column to input a higher budget if you want.

The point behind the exercise is that you can play with different scenarios to see if an offer makes business sense or not.  You can play with different cost per click, conversion rates, click through rates and total search and impression counts.

All in all it is a great tool for researching the pricing and probability of success in planning a campaign.

I took a look at an offer with an 8% commission and a product line of $90 items and determined I needed a 15cent cpc and 6% conversion rate to make money.  Not  a good prospect, so I decided to look for something else.

It is a great tool for campaigns already running because you can get numbers to tell you how high to bid and set you budget.  Increasing budget is not the best way to increase profitabilty unless you increase your search rate and impressions.  The best way to do that is to add keywords with good search volume.

The MMP PPC Profit Calculator is a great planning tool and at $10 per month more than pays for itself in the money saved from weeding out duds before you pay for them.

So check it out and see if works for you.

May Your Travels Be Prosperous.